I was talking to my sister earlier and like most of my conversations lately, it was focused on development economics. We were discussing poverty traps and I was trying to make a point to her and I went “SDGs….”

and she was like what is that?

and I said to her it is post MDG.

and she had no clue what I was talking about.

So I said it stood for Sustainable Development Goals.

See it was my assumption that everybody that had access to social media knew about these goals, and at the very least had a vague idea as to why they exist and why they are important. But I was wrong. Continue Reading